Background
Prezcobix is a HIV-Drug developed by Janssen Pharmaceuticals (Johnson & Johnson). The client would like to create a new marketing/branding campaign for Prezcobix that would eventually phase out Prezista. The campaign focused around Wisdom Not Advice and advocating that your life doesn't end with HIV.
UX Discovery
- Business Requirements
- Competitive Research
- SEO Research
- Analytics research to understand current user journey
- User Personas
- User Flows
UX Define
- Ideation and whiteboarding
- Hi-Fi Omnigraffle wireframes
- Mid-Fi Axure wireframes (View Prototype)
- User Testing / Hi-Fi Axure wireframes (View Prototype)
Additional Concept (Text Generator) / (View Prototype)
By uploading user's own image, the website will generate a text portrait based on wisdom lines. The allow someone to identify with Wisdom without revealing their identification.
Creative / Development
Worked with internal creative and client off shore development team to ensure requirements are met and efficient delivery on final product.