Background
SIMPLE: "Sell More Joe Boxer Pajamas" or so we thought. We dived deeper like the essence of the 5 WHYS and found out it was actually how the brand could be relevant especially with the M generation.
How could we reach out to them, sell PJs and do it in a fun and engaging way? My team decided to build a fun concept that relates the Joe Boxer brand against the fitness wearables of the world.
UX Discovery
- Business Requirements
- Competitive Research
- App/Wearable Research
- User Flows
- Product Ecosystem / App IA
Through primary and secondary research, our product would be targeted towards Millennials. Drawing out user flow scenarios allowed the team to better understand user paths, pain points and overall ecosystem vs the actual product. Industry and Competitor Research allowed the team to understand the current landscape and narrowed our app requirements.
UX Define
- Ideation and whiteboarding
- Ecosystem Wireframe
- Lo-Fi Axure Prototype (View Prototype)
- Hi-Fi Omnigraffle App wireframes
Creative & Development
Working with creative team to finetune overall UI while working with Dev team to ensure functionality requirements are met.
Summary
Our very own Inactivity Tracker was born! We encourage users to chill in their Joe Boxer pajamas by tracking and rewarding their inactivity.
"SWAG!" Won Gold for 2015 Cannes Lions.